Rapid Recall 071–103

1. Why is the Gleicher formula conceptual rather than quantitative?
2. How can badly handled dissatisfaction increase resistance?
3. Name Rogers’ five adopter categories with proportions.
4. What is the first major diffusion challenge?
5. What is the second major diffusion challenge?
6. Name the four elements of diffusion.
7. Name the five adoption stages in order.
8. Knowledge vs Persuasion?
9. Decision vs Implementation?
10. Implementation vs Confirmation?
11. Name the five innovation characteristics affecting acceptance/rejection.
12. Relative advantage vs compatibility?
13. Complexity vs trialability?
14. Trialability vs observability?
15. How can trialability support adoption?
16. How can observability help and hurt?
17. Name the four Chapter 17 sustaining-change levers.
18. Why can resolving the initial driver reduce sustainment?
19. Why should the sustaining coalition extend beyond immediate project stakeholders?
20. Name four basic communications principles in Section 9.1.
21. Name common communication goals/purposes.
22. List the seven audience-persuasion tactics in Section 9.2.
23. Why avoid jargon?
24. How can fear be used and misused?
25. What is the Human Element in communication?
26. Name all 12 communication-plan elements.
27. Message vs Goal/Objective?
28. Audience vs Communicator?
29. Channel vs Timing vs Frequency?
30. Expected Response vs Metrics?
31. What is the ultimate test of communication-plan success?
32. Why must Data Management communication continue after launch?
33. How does communication help sustain funding/support?

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