02 — Exam Map & High-Yield Targets
Chapter 17 is supporting/specialist context. The source’s preparation rule is to prioritize model recognition, discrimination and application, especially where Governance, maturity, organizational roles or cross-domain initiatives require behavior change.
Current source inventory
- 22 high-yield preparation targets
- 4 changed-fact drills
- 2 readiness checks
Study priority
Must know cold
- Five Laws of Change
- Bridges: Ending → Neutral Zone → New Beginning
- Kotter’s eight errors
- Kotter’s ordered eight-stage process
- Gleicher
C = (D × V × F) > R - Rogers adopter categories/proportions
- Rogers five adoption stages
- Rogers five acceptance/rejection factors
- Table 40’s 12 communication-plan elements
Must understand
Technology ≠ organizational change; change ≠ transition; urgency ≠ anxiety; coalition quality; vision purposes/attributes; words + deeds; wins ≠ victory; sustainment after the original driver fades; audience-specific DM value.
Must distinguish
Bridges phase vs Kotter stage; Kotter error vs corrective stage; coalition vs sponsor/steering; leadership vs management; common goal vs vision; vision vs plan; urgency vs crisis; win vs victory; repetition vs Walk the Talk; D/V/F/R; adopter category vs adoption stage; trialability vs observability; relative advantage vs compatibility; message/objective/channel/communicator.
Must apply
Diagnose dominant failure, choose phase-appropriate interventions, build urgency without panic, design a coalition, repair weak vision/communication, diagnose Gleicher, cross into mainstream adoption, sustain after the driver fades and construct an audience-specific communication plan.