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30 Classification Drills

Classify each clue before opening the answer key.

  1. Old state ended; new state not normal; experimentation is occurring.
  2. Leader dismisses employee losses as irrational.
  3. People were not involved and describe change as imposed.
  4. System is live but behavior is unchanged.
  5. No one feels the status quo must change.
  6. One famous sponsor but no broad leadership team.
  7. Lots of tasks, no compelling destination.
  8. Good vision heard only once.
  9. Incentives block desired behavior.
  10. No visible evidence of progress.
  11. Pilot succeeds; leaders announce completion.
  12. New behavior disappears when sponsor leaves.
  13. Coalition has titles but no respected SMEs.
  14. All coalition members agree instantly; no alternatives considered.
  15. Vision cannot be explained in five minutes.
  16. Leaders preach enterprise behavior but reward silos.
  17. D and V are strong but there is no first action.
  18. No perceived problem with the status quo.
  19. People see a better future but fear loss of status/authority.
  20. Influential early user adopts ahead of mainstream.
  21. Mainstream group waits for proven value.
  22. Individual is aware and forming an attitude.
  23. Individual has chosen and is putting the process into use.
  24. People can experiment before full commitment.
  25. Peers can see the results.
  26. Innovation is better but conflicts with required workflow.
  27. Audit issue closes and support disappears.
  28. Plan does not state who receives the message.
  29. Plan does not state who should deliver the message.
  30. Plan counts sends but not understanding or behavior.

Answer key

  1. Bridges — Neutral Zone.
  2. Bridges — Ending mismanaged.
  3. Law: people resist being changed.
  4. Organizational change not achieved.
  5. Kotter Error 1 / weak urgency.
  6. Kotter Error 2 / weak Guiding Coalition.
  7. Kotter Error 3 / weak vision.
  8. Kotter Error 4 / undercommunication.
  9. Kotter Error 5 / obstacle.
  10. Kotter Error 6 / no short-term wins.
  11. Kotter Error 7 / declaring victory too soon.
  12. Kotter Error 8 / not anchored in culture.
  13. Coalition expertise/credibility gap.
  14. Group Think.
  15. Weak communicability/focus.
  16. Walk-the-Talk failure.
  17. Gleicher F gap.
  18. Gleicher D gap.
  19. Resistance R.
  20. Rogers Early Adopter.
  21. Rogers Early Majority.
  22. Rogers Persuasion.
  23. Rogers Implementation.
  24. Trialability.
  25. Observability.
  26. Compatibility problem.
  27. Sustaining-change / broad-vision urgency problem.
  28. Communication Plan — Audience.
  29. Communication Plan — Communicators.
  30. Communication Plan — Metrics.

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