Rapid Recall Key 071–103

1. The chapter uses the formula to express relationships among change ingredients; it does not establish numerical scoring/calculation.
2. Fear/excessive pressure can make people defend status quo, raising R rather than useful D.
3. Innovators 2.5%; Early Adopters 13.5%; Early Majority 34%; Late Majority 34%; Laggards 16%.
4. Cross from Innovators/Early Adopters into mainstream Early Majority adoption.
5. Move through Late Majority toward Laggards and decide how to handle persistent resisters when 100% conversion may be unrealistic.
6. Innovation, communication channels, time, social system.
7. Knowledge → Persuasion → Decision → Implementation → Confirmation.
8. Knowledge = awareness/learning; Persuasion = forming favorable/unfavorable attitude.
9. Decision = adopt/reject choice; Implementation = put innovation into use.
10. Implementation = use; Confirmation = seek reinforcement and continue/reconsider based on experience.
11. Relative advantage, compatibility, complexity, trialability, observability.
12. Relative advantage = better than current; compatibility = fits values, needs and working context.
13. Complexity = difficulty/ease; trialability = ability to experiment before full commitment.
14. Trialability = can try; observability = can see results/benefits.
15. It permits experimentation and can prove advantage, fit and simplicity.
16. Visible success spreads evidence/social proof; visible failure can spread negative feedback.
17. Renewed urgency/dissatisfaction; broad vision; coalition beyond immediate project; relative advantage/observability.
18. When the symptom/regulation/audit issue is resolved, dissatisfaction and political/financial support can fade.
19. DM capability must outlive one project; broader stakeholders carry learning/support to future initiatives.
20. Clear objective/outcome; key messages; audience-tailored content/detail; appropriate media.
21. Inform; educate; set goals/vision; define solution; promote change; influence/motivate; gain feedback; generate support.
22. Solve problems; address pain points; present changes as improvements; show success vision; avoid jargon; use stories/examples; recognize fear as motivation carefully.
23. Technical language can turn stakeholders off and obscure value.
24. Consequences such as fines can make risk visible, but fear can increase resistance and should not replace positive value/vision.
25. Peers/leaders influence perceptions; supporters can propagate messages through their networks.
26. Message; Goal/Objective; Audience; Style; Channel/Method/Medium; Timing; Frequency; Materials; Communicators; Expected Response; Metrics; Budget/Resource Plan.
27. Message = what to convey; Goal/Objective = desired outcome/reason.
28. Audience receives; Communicator delivers and affects credibility/response.
29. Channel = medium; Timing = when; Frequency = how often.
30. Expected Response anticipates questions/reactions; Metrics assess actual understanding, willingness, ability and outcomes.
31. Changed behavior, supported by evidence of understanding, willingness and ability to act.
32. DM is ongoing; people/roles/stakeholders change, messages need repetition, funding competition continues and communication must evolve with maturity.
33. It reminds stakeholders of value/benefits, shows progress, celebrates success and maintains the case for continuing resources.

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