Rapid Battle Cards 17–32
| # | Concept A | Concept B | A clue | B clue |
|---|---|---|---|---|
| 17 | V | F | destination | first credible actions |
| 18 | F | R | first steps | resistance/drag |
| 19 | Adopter category | Adoption stage | who/when population segment | where one person is in decision process |
| 20 | Innovator | Early Adopter | earliest experimenter | influential early user |
| 21 | Early Adopter | Early Majority | early influencer | mainstream adopter seeking proof |
| 22 | Knowledge | Persuasion | aware/learns | forms attitude |
| 23 | Decision | Implementation | adopt/reject choice | puts into use |
| 24 | Implementation | Confirmation | uses it | seeks reinforcement/reconsiders |
| 25 | Relative advantage | Compatibility | better / worth it | fits values, needs, context |
| 26 | Complexity | Trialability | difficulty/ease | can test before commitment |
| 27 | Trialability | Observability | can try | can see results |
| 28 | Initial driver | Sustaining vision | audit/regulation/problem | broader future beyond first project |
| 29 | Message | Goal/Objective | what | why / intended outcome |
| 30 | Audience | Communicator | receiver | messenger |
| 31 | Channel | Timing | medium | when |
| 32 | Frequency | Metrics | how often | did understanding/behavior change? |
Exam hooks
- D/V/F/R: leave / destination / first move / drag.
- Rogers category vs stage: category is who; stage is where.
- Trialability vs observability: try it vs see it.
- Relative advantage vs compatibility: worth it vs works here.
- Communication planning: why / what / to whom / how / by whom / when / did it work.
Source: pp. 565–575.