Chapter 17 Practice — C17-049–064
C17-049 — Rogers Diffusion, Adoption & Sustaining Change · Foundational · Recall
Which Rogers adopter group is described as having the highest degree of opinion leadership and often helping formalize the initial work of Innovators?
A. Early Adopters.
B. Innovators.
C. Late Majority.
D. Laggards.
C17-050 — Rogers Diffusion, Adoption & Sustaining Change · Standard · Understand
Why is moving beyond Early Adopters a key diffusion challenge?
A. Because Early Adopters are the final group able to make rational adoption decisions.
B. The organization must reach enough broader adoption to cross a tipping point where the innovation begins to become mainstream.
C. Because the Late Majority must be converted before the Early Majority.
D. Because all Laggards must approve the innovation before it can spread.
C17-051 — Rogers Diffusion, Adoption & Sustaining Change · Standard · Distinguish
Which set contains Rogers’ four key diffusion elements as presented in Chapter 17?
A. Dissatisfaction, vision, first steps, resistance.
B. Ending, Neutral Zone, New Beginning, culture.
C. Innovation, communication channels, time, and social system.
D. Urgency, coalition, vision, short-term wins.
C17-052 — Rogers Diffusion, Adoption & Sustaining Change · Difficult · Distinguish
An employee understands the new metadata practice, has actively sought more information, and is now weighing its advantages and disadvantages before choosing whether to use it. Which adoption stage?
A. Knowledge.
B. Persuasion.
C. Implementation.
D. Decision.
C17-053 — Rogers Diffusion, Adoption & Sustaining Change · Difficult · Apply
A new stewardship workflow gains adoption after teams are allowed to test it safely in a pilot before committing. Which acceptance factor is most directly improved?
A. Trialability.
B. Observability.
C. Compatibility.
D. Relative Advantage.
C17-054 — Rogers Diffusion, Adoption & Sustaining Change · Difficult · Apply
A data-catalog process offers clear benefits, but analysts reject it because it requires a workflow that conflicts with how they perform time-critical work and is difficult to use. Which adoption concerns are strongest?
A. Trialability and observability.
B. Compatibility and complexity.
C. Position power and credibility.
D. Dissatisfaction and first steps only.
C17-055 — Rogers Diffusion, Adoption & Sustaining Change · Difficult · Apply
A privacy-driven Data Governance program succeeds, regulatory pressure eases, and funding begins to disappear. What does Chapter 17 recommend for sustainment?
A. Keep the original narrow compliance project scope unchanged so the vision stays precise.
B. Declare victory because the original regulatory symptom was addressed.
C. Renew urgency by connecting the capability to emerging business/data needs, frame a broader enduring vision, broaden the Guiding Coalition, and demonstrate transferable relative advantage and observable value.
D. Replace the Guiding Coalition with only the project steering group that delivered the first phase.
C17-056 — Rogers Diffusion, Adoption & Sustaining Change · Expert · Apply
A manager is an Early Adopter by social pattern but is currently deciding whether to continue using a newly piloted data-quality technique. Which statement is correct?
A. Early Adopter and Persuasion are synonyms.
B. Being an Early Adopter means the person has automatically reached Confirmation.
C. Rogers categories replace the need to track individual adoption stages.
D. Adopter category and adoption stage are different dimensions; an Early Adopter can still be at Decision, Implementation or Confirmation for a particular innovation.
C17-057 — Communicating Data Management Value & Communication Plan · Foundational · Recall
Which communication design best follows Chapter 17’s principles for Data Management communications?
A. Define a clear objective and desired outcome, build key messages around it, tailor them to the audience, and choose media appropriate to that audience.
B. Create one technically complete message and send it unchanged to every stakeholder group.
C. Choose the communication channel first, then invent a goal that fits it.
D. Measure success mainly by how many messages were sent.
C17-058 — Communicating Data Management Value & Communication Plan · Standard · Understand
An executive sponsor and frontline data steward need information about the same Data Governance initiative. What should differ most clearly?
A. The factual core should contradict itself so each audience hears what it wants.
B. The level of detail, framing, pain points, and communication style should be tailored to each audience while preserving consistent core messages.
C. Executives should always receive the most technical detail because they have more authority.
D. Frontline staff should receive only high-level value statements and no role/process guidance.
C17-059 — Communicating Data Management Value & Communication Plan · Standard · Distinguish
A compliance leader is skeptical of a Metadata initiative. Which message is most aligned with Chapter 17?
A. Lead with detailed metadata-repository architecture because technical depth proves credibility.
B. Use the same revenue-growth message prepared for Marketing.
C. Show how the initiative addresses compliance risk and specific pain points, using concrete examples of reduced exposure or better control.
D. Avoid discussing consequences of poor data management because fear can never motivate action.
C17-060 — Communicating Data Management Value & Communication Plan · Difficult · Distinguish
Why does Chapter 17 treat colleagues and leaders as part of the communication system?
A. Because formal communications should stop once a few supporters exist.
B. Because only executives can influence adoption behavior.
C. Because social influence eliminates the need for stakeholder analysis.
D. People form perceptions through social influence as well as formal messages, so supporters can help carry Data Management value through peer and leadership networks.
C17-061 — Communicating Data Management Value & Communication Plan · Difficult · Apply
A communication team has a strong message and audience list but has not decided who will deliver each message. Which Table 40 element is missing?
A. Communicators.
B. Materials.
C. Expected Response.
D. Metrics.
C17-062 — Communicating Data Management Value & Communication Plan · Difficult · Apply
Before announcing a new stewardship accountability model, the team predicts objections from BU leaders and prepares clear responses. Which communication-plan element is this?
A. Frequency.
B. Expected Response.
C. Style.
D. Budget and Resource Plan.
C17-063 — Communicating Data Management Value & Communication Plan · Difficult · Apply
A monthly Data Management newsletter has high open rates, but employees still cannot explain their roles and continue old behaviors. What does Chapter 17 say about communication success?
A. High open rates prove communication success even if behavior is unchanged.
B. The only remaining metric needed is message frequency.
C. The plan is not yet successful merely because messages were opened; metrics should test understanding and willingness/ability to act, with behavior change as the ultimate test.
D. Behavior should not be measured because communication can only influence awareness.
C17-064 — Communicating Data Management Value & Communication Plan · Expert · Apply
A mature Data Management function stops communications after its first year because “everyone already knows what we do.” What is the strongest Chapter 17 correction?
A. End communication once the function is established because change management is only for projects.
B. Repeat the exact same message indefinitely without adapting content or methods.
C. Communicate only when funding is immediately threatened.
D. Keep communicating and refresh the plan as employees, roles, stakeholder needs, maturity, funding competition and understanding change over time.