Visual Atlas — Maps 09–16
Map 9 — Communicating Vision
Recall: SIMPLE + ANALOGY/EXAMPLE + MANY FORUMS + REPETITION + WALK THE TALK + EXPLAIN INCONSISTENCY + GIVE/TAKE → CREDIBLE SHARED UNDERSTANDING
Interpretation: communication is words, deeds and feedback.
Rebuild: Draw seven spokes feeding Shared Understanding.
Answer check: repetition cannot compensate for contradictory behavior or ignored feedback.
Source: 560–565.
Map 10 — Gleicher Formula
Recall: C = (D × V × F) > R | D=why leave | V=where better | F=what first | R=what holds us back
Interpretation: diagnose whether enough change energy exists to overcome resistance.
Rebuild: Draw D,V,F multiplying on one side and R on the other.
Answer check: conceptual only—do not invent numeric scores; weak D/V/F can collapse movement.
Source: 565.
Map 11 — Rogers Diffusion Curve
Recall: INNOVATORS 2.5 → EARLY ADOPTERS 13.5 → EARLY MAJORITY 34 → LATE MAJORITY 34 → LAGGARDS 16
Interpretation: adoption spreads unevenly through the social system.
Rebuild: Sketch bell curve; place all five groups with proportions.
Answer check: mark the challenge crossing early adopters into mainstream; some persistent laggards may remain.
Source: 565–568.
Map 12 — Rogers Adoption Stages
Recall: KNOWLEDGE → PERSUASION → DECISION(adopt/reject) → IMPLEMENTATION → CONFIRMATION
Interpretation: individual decision journey, not adopter-category curve.
Rebuild: Five stages with adopt/reject branch at Decision.
Answer check: Knowledge=awareness; Persuasion=attitude; Decision=choice; Implementation=use; Confirmation=reinforcement/reconsideration.
Source: 567–569.
Map 13 — Adoption-Factor Pentagon
Recall: RELATIVE ADVANTAGE | COMPATIBILITY | COMPLEXITY | TRIALABILITY | OBSERVABILITY → ACCEPT / REJECT
Interpretation: adopters judge benefit, fit, difficulty, testability and visibility.
Rebuild: Five factors around Accept/Reject.
Answer check: Trialability=can test; Observability=can see results.
Source: 568–569.
Map 14 — Sustaining Change Loop
Recall: RENEWED URGENCY → BROAD VISION → COALITION BEYOND PROJECT → VISIBLE ADVANTAGE/OBSERVABILITY → SUPPORT/NEXT IMPROVEMENT → RENEWED URGENCY
Interpretation: the case for change must outlive the first audit, regulation, system or incident.
Rebuild: Draw a loop, not an arrow ending at first success.
Answer check: refreshed dissatisfaction + broader direction + broad support + visible value sustain the capability.
Source: 569–571.
Map 15 — Communication Plan Architecture
Recall: WHY=GOAL → WHAT=MESSAGE → WHO=AUDIENCE → HOW=STYLE+CHANNEL → WHEN=TIMING+FREQUENCY → ASSETS=MATERIALS+BUDGET → MESSENGER=COMMUNICATORS → REACTION=EXPECTED RESPONSE → DID IT WORK=METRICS
Interpretation: Table 40 is a planning system, not merely a list of media.
Rebuild: Draw the planning questions and feed Metrics back to Goal/Message/Audience.
Answer check: all 12 elements must be represented: Message, Goal, Audience, Style, Channel, Timing, Frequency, Materials, Communicators, Expected Response, Metrics, Budget/Resource Plan.
Source: 573–575.
Map 16 — Model Selector
Recall: PSYCHOLOGICAL PHASE? BRIDGES | TRANSFORMATION FAILURE/PROCESS? KOTTER | D/V/F/R? GLEICHER | ADOPTION SPREAD/DECISION? ROGERS | MESSAGE SYSTEM? COMMUNICATION PLAN
Interpretation: choose framework by the question it answers, not by shared vocabulary.
Rebuild: Draw five branches from “What is the scenario really asking?”
Answer check: vision/communication/resistance appear in several models; purpose is the deciding clue.
Source: 542–575.
Final blank-page challenge
On one page, draw the five separate lenses—Bridges, Kotter, Gleicher, Rogers and Communication Planning. Around them place the Five Laws, urgency, coalition, vision and sustainment. Add one sentence explaining why technology is an enabler rather than the change itself.
A complete reconstruction includes Bridges’ 3 phases; Kotter’s 8 errors + 8 stages; D×V×F>R; Rogers’ 5 adopter categories + 5 adoption stages + 5 acceptance factors; and all 12 communication-plan elements or equivalent planning questions.