High-Yield Targets 01–13
Target 1 — Current-state first
Know: role of data, culture, existing DM/DG practice, work organization, reporting relationships, skills. Deciding clue: proposed DMO conflicts with existing decisions/committees. Trap: jump directly to target org chart. Source: pp. 521–523.
Target 2 — Operating model vs org chart
Know: model = roles/responsibilities/decisions/collaboration; chart = positions/reporting. Deciding clue: how components interact or decide. Trap: names in boxes = design. Source: p. 523.
Target 3 — Decentralized
Know: distributed LOB/IT responsibility, committee collaboration, no single owner. Deciding clue: local/grassroots accountability. Trap: local success means consistent enterprise ownership. Source: pp. 523–524.
Target 4 — Network
Know: decentralized benefits + documented connections/accountabilities through RACI. Deciding clue: same distributed people, maintained RACI added. Trap: any committee-based decentralized model = network. Source: p. 524.
Target 5 — Centralized
Know: one formal DMO owns functions under one Data Management leader. Deciding clue: clear single accountability. Trap: formal = universally best. Source: pp. 524–525.
Target 6 — Hybrid
Know: central COE + decentralized BU teams + executive/tactical forums. Deciding clue: central direction/support with meaningful BU accountability. Trap: confuse with multi-layer federation. Source: pp. 525–526.
Target 7 — Federated
Know: enterprise strategy/COE + multiple divisional/regional structures and decentralized execution. Deciding clue: large/global enterprise with semi-autonomous regions/divisions. Trap: ignore added complexity and autonomy tension. Source: pp. 526–527.
Target 8 — Model selection
Know: structure, decision style, independence, culture, complexity, maturity, scalability. Deciding clue: stem emphasizes how the company already operates. Trap: copy a famous or “mature-looking” model. Source: pp. 527–528.
Target 9 — Evolution path
Know: common pattern: decentralized → RACI/network → economies/synergies → hybrid/federated. Deciding clue: existing distributed practice is being formalized. Trap: treat sequence as mandatory. Source: pp. 527–528.
Target 10 — Executive sponsorship
Know: influential champion, authority, transition support, leader engagement. Deciding clue: missing authority/champion. Trap: confuse one sponsor with collective leadership alignment. Source: pp. 528–529.
Target 11 — Leadership alignment
Know: leaders agree on need, purpose, value, success, and message. Deciding clue: mixed executive messages or conflicting success definitions. Trap: assume a strong sponsor means leadership is aligned. Source: p. 529.
Target 12 — Communication
Know: early/frequent/consistent stakeholder-specific why/what/behavior messages. Deciding clue: awareness or expected-behavior problem. Trap: one generic message for all stakeholders. Source: pp. 529–530.
Target 13 — Orientation & training
Know: depth varies by role; frontline roles need process/policy/tool skills. Deciding clue: people understand the change but cannot perform the new responsibility. Trap: confuse awareness with capability. Source: p. 530.