Scenario Lab — 11–15
11 — Communication-only change plan
Website/newsletter launched; no training, sponsor work, stakeholder analysis, incentives or SDLC integration.
Problem: OCM reduced to communication.
Best: add sponsor/stakeholder work, training, process/policy integration, feedback, incentives/KPIs and reinforcement.
Weaker: send more newsletters.
Changed fact: adoption occurred but adherence is fading → specifically strengthen Reinforcement.
Source: pp. 87–88.
12 — Escalate everything
Every glossary dispute goes straight to Steering.
Best: resolve at lowest appropriate stewardship/local level; log/track; escalate unresolved/strategic issues to DGC and only small strategic remainder to Steering.
Weaker: highest authority handles all for consistency.
Changed fact: issue threatens enterprise strategy/funding and remains unresolved after DGC → Steering escalation appropriate.
Source: pp. 88–89; Figure 20.
13 — Compliance evidence gap
Organization says it complies but cannot show controls, monitoring, evidence or remediation.
Leading: Regulatory Compliance Assessment.
Best: determine applicability, what compliance means, required controls/policies, evidence/monitoring/reporting, penalties/risk and remediation.
Weaker: declare compliance because no incident occurred.
Changed fact: requirement does not apply → document non-applicability rather than create unnecessary controls.
Source: pp. 89–90.
14 — Tool-first governance
Vendor offers platform before goals, roles, workflows or glossary/policy requirements exist.
Best: define business drivers, goals, operating model, roles, workflows and requirements first; then evaluate tooling.
Weaker: configure tool and let it determine Governance.
Changed fact: approved accountabilities/workflows/requirements exist and tracking is the only inefficient gap → tool selection can be next.
Source: pp. 94–95.
15 — The optional enterprise standard
Project manager ignores approved Customer-ID standard without exception.
Problem: nonconformance to a mandatory Data Standard.
Best: apply standard or governed exception path; document impact/approval; monitor/enforce.
Weaker: send another generic policy memo — the problem is conformance, not absence of directive.
Changed fact: artifact is genuinely nonmandatory guideline → conformance expectation differs.
Source: pp. 91–92.