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Battle Cards 5–8

Card 5 — Bias vs Poor Data Quality vs Invalid Comparison

Problem What makes result untrustworthy Typical clue
Bias Systematic inclination/distortion in collection, selection, sampling, analysis, context or presentation. preferred conclusion, cherry-picking, skewed sample, group disparity
Poor Data Quality Data is inaccurate, incomplete, stale, unreliable or unfit for intended use. wrong/missing values, fitness failure
Invalid comparison / unclear definitions Values/populations/terms are treated as comparable despite mismatched meaning/context. same label hides different population or denominator

Deciding distinction: systematic preference vs unreliable values vs mismatched meaning.

Examples: - collect only supporting evidence → Bias; - wrong eligibility date causes adverse decision → DQ with ethical consequences; - two accurate but differently defined populations compared → Invalid comparison.

Trap: calling every misleading result “bad data quality.”

Memory hook: Bias = slant. Quality = reliability/fitness. Comparison = meaning mismatch.


Card 6 — Timing vs Visualization vs Definitions

Pattern Distortion mechanism First repair
Timing Selected observation window. Use appropriate window + disclose timing.
Misleading visualization Scale, graphic choice, omitted points. Honest scale/context/conventions.
Unclear definitions / invalid comparison Different population, denominator, label or category meaning. Define terms and compare like with like.

Deciding distinction: all can mislead without fabricating numbers; identify how meaning was distorted.

  • y-axis starts at 98 to magnify tiny change → Visualization.
  • only last ten minutes shown because it looks favorable → Timing.
  • full-time workers treated as identical to benefit recipients → Invalid comparison.

Trap: choosing “bias” merely because the output is misleading when a more specific §3.4 category fits.

Memory hook: Timing = when. Visualization = how shown. Definitions = what values mean.


Card 7 — Obfuscation / Redaction vs Actual Safety

Obfuscation/redaction: removes, masks or aggregates identifiers/sensitive detail to reduce exposure.

Actual ethical safety: requires context-aware protection across access, downstream combination, use, sensitivity and Governance.

Deciding distinction: obfuscation can reduce risk; it does not guarantee anonymity or permission to stop governing the data.

Scenario: names/emails removed, but location traces + public information re-identify people. Governance review is still necessary.

Trap: identifiers removed = permanently anonymous = zero ethical risk.

Memory hook: masking is a layer, not a magic shield.

Typical users: Security/privacy/Governance teams, Data Owners/Stewards and sharing/research teams.


Role Chapter 2 responsibility
Data Governance Set/oversee data-handling standards and policies; review handling practices and BI/analytics/Data Science decisions.
Legal counsel Interpret applicable law, legal obligations and legal risk; coordinate with Governance as law changes.
Practitioner Recognize day-to-day ethical risk, use judgment, follow standards and raise/escalate concerns.

Deciding distinction: responsibility is distributed. Governance structures/oversees; Legal interprets law; practitioners still must act.

Scenario: a consequential customer-scoring proposal has possible fairness harm. Governance should review with Legal, while the project team must surface and explain the risks.

Trap: outsourcing ethics to a committee or lawyer and treating technical practitioners as responsibility-free implementers.

Memory hook: Governance sets the system; Legal interprets the law; practitioners still have a duty to act.

Master discrimination prompts

Complete from memory:

  • Ethical differs from merely legal because…
  • Privacy differs from Data Ethics because…
  • Justice differs from Beneficence because…
  • A control differs from a principle because…
  • Bias differs from poor Data Quality because…
  • Timing differs from visualization because…
  • Obfuscation differs from actual safety because…
  • Governance differs from legal counsel because…

Source anchors: Chapter 2 pp. 51–67.

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